
“We love the idea of turning fitness into a sport,” O’Toole said. Reebok’s partnership extended to the Reebok shoes outlet Games, a competition to find the world’s fittest man and woman on earth. Reebok shoes outlet signed a broadcast deal with ESPN which led to a much broader reach. Rich Froning, the men’s champ, got a $250,000 prize for winning it all this past year.
Reebok will also fold in the alliance with its bread and butter, making specific shoes and apparel. A Reebok shoes outlet box will open on Fifth Avenue in Manhattan in April with a retail location right next to it. And if America didn’t know about the two partnering up, they will come Sunday, as a clever TV ad, playing off the idea of the box gym, will air for the first time during the NFC Divisional Playoffs.